Views: 21 Author: Site Editor Publish Time: 2019-11-19 Origin: Site
The news By Lindsay Baillie from FCNEWS
The resilient flooring category is on course to have another stellar year of growth, thanks in part to the excitement surrounding WPC and SPC products.
However, some resilient manufacturers say much of the new growth will stem from SPC instead of WPC sales. As WPC gets its own dose of cannibalization, SPC is expected to continue taking market share from just about everywhere and every product category.
“Rigid core is taking share from almost all hard surface sectors,” said Derek Welbourn, CEO, Inhaus. “Its growth is clearly due to it being a great product, but also because it is a great fit for a lot of uses, from commercial to any room in a residential space.”
Isaac Lee-San Leandro, branch manager, Eternity, saw the strength of rigid core firsthand when the company launched its SPC collections. “We were anticipating that it would do very well. However, we did not expect it to grow so rapidly and seize the entire resilient flooring category. It has become the top choice in resilient flooring luring many consumers away from other flooring categories such as carpet, laminate and hardwood mainly because of it being a 100% waterproof product.
Residentially, SPC’s waterproof attributes make it an ideal product for practically every room in the home, manufacturers say. Bedrooms, bathrooms, living rooms, kitchens, basements, laundry rooms, mud rooms, home offices and even gyms are all taking part in the rigid revolution—and for different reasons.
SPC vs. everything else
As the industry’s latest darling product, it is no surprise that SPC is taking market share from almost every flooring category—including other resilient products. The reason, experts say, is because of rigid’s various attributes and visuals.
“Rigid has been impacting products across hard and soft surface,” Mohawk’s Sanchez explained. “For instance, when you think about tile, people are moving toward rigid because of its dent resistance and inability to chip. When you think about wood, those with an active lifestyle are moving toward rigid because of that dent resistance along with its waterproof feature. Rigid delivers embossed-in-register looks that provide more realism—even better than real looks—that attract people who are fashion-conscious and are looking for unique designs.”
The beauty of rigid core, according to Yon Hinkle, director, product design and innovation, Armstrong Flooring, is it combines some of the greatest features from multiple flooring categories. “First, rigid core flooring can bring to life the exacting detail of natural wood looks, and it is built to maintain its beauty—even under high traffic, high moisture and high impact. Second, the construction of rigid core includes a dense, solid core that hides subfloor irregularities and provides superior resistance to indentation, an important consideration to help keep floors looking newer longer. Third, thanks to its dimensional stability, installers do not have to acclimate rigid products in most installations.”
A major reason for rigid core’s success, observers say, is it solves a lot of challenges for the consumer. As CFL’s Baert explained. “It can be installed over most existing floors. It is low maintenance and can be wet-mopped. And, with increasing innovation providing differing widths, lengths,
embossed-in-register, etc., consumers can get the look they want at a price they can afford in a product that performs well in the home.”
Tariff trouble
In terms of tariffs, Denman sees the added cost as a positive. “One of the benefits of the tariffs has been a narrowing of the price gap between imported and domestically produced goods. If we’re honest about it, the single greatest benefit of any of these import products has been price.”
Cali’s Belprez does not believe tariffs will impact the growth of SPC. However, he does see it affecting how products will be sourced. “A product that is predominantly sourced in China will surely drive manufacturers and importers to find partners outside of China,” he explained.
Mannington’s Tuley also sees the tariffs as an issue for companies solely manufacturing in China. “I think U.S. rigid manufacturing will become a premium. We’re excited to be getting into that game as we build our rigid plant in Georgia. And I think the market overall will respond with cost reductions and efficiency improvements to keep the tariff impact to a level where we can continue to show a value with these products above other products.”
Contact Info
T: +86 510 8271 9021
M: +86 139 1239 7749
Welcome to contact Wechat : 86 13912397749
Email :sales09@protexflooring.com
To friends who are dealing with flooring business, whether they are Chinese flooring suppliers, or flooring importers and distributors in different countries or areas, there are 3 flooring exhibitions that we cannot miss. These exhibitions can help us understand better the market trend. It is not on
Since May, the price of PVC has fluctuated more due to the influence of the macro. In the context of high inflation expectations in the United States, commodities collectively experienced a wave of declines in early May. Among them, PVC gradually stabilized and rebounded after the sharp drop. The pr
1. Requirements before installation Ground requirements before the installation of the SPC stone-plastic lock floor: the leveling work must be completed. Ground flatness: 1 meter long distance slope less than 3 mm. The floor can be installed on the existing tile floor, old wood floor, terrazzo floor
1. Look at the pattern on the floor surface and compare the thickness of the wear-resistant layer Floors with fuzzy texture, incorrect color, unnaturalness and poor solid wood feel are not resistant to UV rays and are easy to fade. These floors are undoubtedly low-quality PVC floors. For example: th
Stone plastic flooring has been popular for decades in the United States, Europe, Japan, South Korea and other places, and has basically replaced laminate flooring. At present, the domestic stone-plastic floor is still a new thing.
Quality control is of paramount importance in SPC factories.PROTEX has strict quality control before, during and after production. 1. RAW MATERIAL INSPECTIONLimestone (Calcium Carbonate), PVC Resin Powder, Stabilizer (Ca/Zn), Pulverizing material, PE wax / Carbon black, ACR / CPE. All the core mater
1. Unilin Click SystemUniclic was the first one-piece locking profile to be introduced to the market. This glueless locking technology for flooring works perfectly for both the long and short sides of the flooring panel. In addition to that, Uniclic is a locking system that is suitable for all types
As we know, flooring is an indispensable part of any house. Because it bears the brunt of your footsteps on a daily basis, it is important to install flooring that is durable and of good quality. To ensure that you choose the right flooring for your house or your customers, make sure that you only b
Protex has been involved in the plastic flooring industry since 1998 and has a strict control over formulation and quality, which gives it an inherent advantage over other SPC factories founded in 2016. We have faith in our products. However, even the best factories can hardly guarantee that all flo
This article mainly introduces the well-known exhibitions in the flooring industry